Recently I was thinking back to my first time at the WPPI (Wedding and Portrait Photographers International) in Las Vegas back in 2008. I had only been photographing for a few years, and it was my first time at a conference with thousands of wedding and portrait photographers getting to meet and listen to long time industry pros. Topics covered everything from lighting to business.
However, there was a recurring theme throughout the entire conference, especially in the business classes. It was that photographers should stick to their guns and charge what they think they were worth and not compromise artistically or financially. It made sense in the context of the time, when digital cameras were finally able to exceed the quality of film, and a lot of the existing barriers to new photographers in the industry had seemingly disappeared overnight. The result was a market flooded with new competition that were able to work with low overheads on weekends while holding other jobs, and as a result they were able to sell their services for a lot less than what established photographers had been charging. Continue reading