What makes one photographer different from another? To be sure, a large part of it is our imagery, but there is more to it than that. Successful businesses excel at being able to get the message out to consumers what it is that makes their brand different. Professional photographers tend to be very bad at putting that into words, because they rarely see past the images they create.
The result is that you see a lot of photographers attempt to use buzz words to set them apart, but those phrases are so ubiquitous now, that all it serves is to lump them back together. How often do you see the term “capturing the moment,” popping up on a photographer’s site? Are there really any photographers that don’t capture the moment? Continue reading